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PLUS+++ Sign up during coaching week (21-25th March) for an exclusive Early Bird bonus!


Many parents tell me that they feel anxious, exhausted and overwhelmed when it comes to helping their children play and learn.

They want to help their kids to develop the skills they will need to be successful learners, but they don't know how.

They spend hours setting up activities and researching creative ideas, but it's exhausting.

They struggle to keep their kids engaged and interested.

They feel defeated comparing themselves to other parents

They feel like their role as a 'playmate' and ‘teacher’ is never-ending.

But what if I told you that it doesn't have to be this way?

What if...

Learning could be CHILD-LED and FUN?

You could parent with more CONFIDENCE and less overwhelm?

Learning could be based on CONNECTION instead of academic outcomes?

Your child could engage in DEEPER and more FOCUSED play without constant input from you?

Learning flowed more NATURALLY with your family life, rather than something you keep trying to catch up to?


And the thing is,


I see them every day - in my own family but also with the hundreds of other families that I work with. 

Learning in your home doesn’t have to be a battle or a chore that everyone dreads. It can be enjoyable, meaningful and fun! 

But the thing is, it’s got to start with someone,

and that someone is YOU.

You can...

  • BECOME more CONFIDENT as you develop SELF AWARENESS and parent with INTENTIONALITY
  • Get EQUIPPED with KNOWLEDGE to best help your child reach their potential.
  • CONNECT with your children as you ATTUNE yourself to them. 
  • NURTURE their growth as you learn more about how learning works through play.

It's a huge myth that we need to TEACH our children before they will LEARN.

The truth is...

Children are intrinsically wired to WANT TO LEARN and they are NATURAL LEARNERS.

Parents do not have to set up endless activities, invest a huge amount of money into buying lots of different toys or be super creative!

Instead, all parents need to do is learn how to fan the flames of their child’s natural curiosity and desire to learn... and learning will happen.

THIS is Authentic Learning - learning that happens authentically, organically and ‘on-the-go’, without the need for regimented and structured learning activities.

The Authentic Learning Experience will show you how to do this in your own home!

The great news is that once you know how to do it - it’s easy! And once your kids learn the skills for it (yes it a skill!) play comes naturally, smoothly, effortlessly!


The Authentic Learning Experience,

An interactive monthly group membership that will show you how to...

Raise CREATIVE, RESILIENT and SELF-DRIVEN learners through play.

Parent with CONFIDENCE and INTENTIONALITY, knowing that you are helping your child to learn and develop, and setting them up for success in later life.

Feel MORE JOY and LESS OVERWHELM because you’re not wasting your time creating activities your child isn’t interested in, and not engaging in unnecessary power struggles with them to try and get them to learn.

The Authentic Learning Experience is for you if:


You are intrigued and ready to learn more about the power of open-ended play, but you don't know where to start

  • You feel bombarded and overwhelmed by all the information out there about how to best support your kids learning journey
  • You wish to learn how to transform seemingly "just play" into valuable learning opportunities
  • You want to know exactly what children are learning when they play (so you can rest assured that play is about so much more than just having fun!)


You've fully embraced child-led play as a tool for learning, and you're ready to tap into the full potential of Authentic Learning

  • You want to understand the fundamental ways that children learn so you can help them learn naturally and with ease
  • You want to learn how to recognise the endless opportunities for learning that exist in everyday life
  • You're keen to connect with other like-minded parents in our active and growing community

If you check either one of those boxes, you're in the right place.

Meet Your Authentic Learning Coach

Well hello there! I'm Jules, the founder of Stories of Play

I was an early childhood teacher for several years (and LOVED it!) after receiving a Masters degree in Early Years.

And then I became a mum to 3 kids in 3 years.

To say that I’m a busy and time poor mum is a massive understatement!

Despite this, my children engage in joyful and playful learning each and every day without adding stress and overwhelm onto my already full plate

The Authentic Learning Experience is a culmination of EVERYTHING I’ve learned as an early childhood teacher and stay at home mum of 3 kids under 6.

It’s my mission to help you confidently and effortlessly help your children learn without feeling exhausted, overwhelmed and full of self doubt.

So you can parent CONFIDENTLY, JOYFULLY, and have the PEACE OF MIND that your children are constantly learning and developing.

When you become a member of The Authentic Learning Experience (TALE), you’ll get access to:  

Monthly Group Coaching and Support

Get your questions answered plus all the support you need to confidently engage your child in open-ended play and learning opportunities.

The TALE Private Facebook Group

Get inspired by how other parents incorporate authentic learning in their homes, and feel supported by a group of like-minded people.

Monthly Masterclasses

Learn from professionals in the early childhood field about child development and how to encourage child-led play and authentic learning in easy and fun ways.

Lifetime Pricing

Enjoy a locked-in price regardless of future price increases for as long as you wish to remain a member!


All inclusive access and accompanying resources to all my past and future public workshops and events!   

Hear what our members (TALErs) have to say!

Come join our thriving community!

One of our favourite parts of the TALE membership is the TALE community.

TALErs bond over a shared vision and goal, which is to bring the magic of Authentic Learning into their homes. The TALE Community is designed to help you:

  • Stay inspired by being part of our active community.
  • Enjoy a safe space to share and seek guidance, and to
  • Find and connect with like-minded parents who share the same values

Here's what's included in

The Authentic Learning Experience:

The Authentic Learning Journey FRAMEWORK

MONTHLY Q&A Livestreams with Jules

Private Members-only COMMUNITY - Facebook & Instagram



PLAY MASTERCLASSES by Jules and/or Guest Experts

LEARNING MASTERCLASSES by Jules and/or Guest Experts


The Authentic Learning Foundations COURSE (valued at $197 USD)

PAST WORKSHOPS - Independent Play, The Art of the Invitation, Block Play, Block Play Maximiser & Raising Creative Kids (valued at $181 USD)

A ticket to all FUTURE WORKSHOPS for as long as you remain a member!

Our ever-growing library of resources is available for you to access immediately when you join.

Plus, sign up during coaching week (21-25th March) for an exclusive Early Bird bonus!

Morning Tea with Jules :)

Throughout coaching week, I'll be running an intimate Zoom Q&A / Hangout / Chat session in the mornings with a small group consisting of current TALErs and new members who join us during coaching week. I'd like to invite you come and join us by signing up early.

Think of the Coaching Week night sessions as 'lectures' where the teaching happens, and the Morning Tea sessions as 'tutorials' where we can unpack the previous night's teaching in more detail! Lets hang out and get to know one another face to face! :)

Morning Tea sessions will be run every morning from Tuesday 22nd March to Saturday 26th March (10am SGT); 5 sessions in total!

Pricing Plans

Choose the plan best suited to your needs and get started on your Authentic Learning journey today!

PLUS+++ Sign up during coaching week (21-25th March) for an exclusive Early Bird bonus!

Monthly Plan

$37 USD / month

3-Monthly Plan

$77 USD / 3months

(1 month FREE)

Annual Plan

$225 USD / year

(6 months FREE)

If you're thinking...

Can I join for a month and then cancel?

Yes, of course. But there’s a reason this isn’t a one-time-purchase course. And there’s a reason that over 70% of our members stay for 6+ months.

And the #1 Reason is...

TALErs are recommitting to Intentional Parenting every month

We know that parenting is a lifelong journey; akin to a marathon, rather than a sprint.

So we designed TALE as a membership, with ongoing supportcoaching calls, and community accountability, so you don't have to do this parenting journey alone.

We like to think of it as a monthly invitation to recommit to intentional parenting (and to doing play-based learning better).

Still got Questions?

What age group is TALE suited for?

1-6 years old.

Having said that, TALE is not age specific in that we don't just give you specific activity ideas for you to do with a particular age group.

TALE is about teaching you principles like how children learn, how to recognise opportunities in everyday life, and how to facilitate child-led play and authentic learning.

What if I cannot make the LIVE sessions?

Replays with timestamps/shownotes are made available for all sessions conducted if you are unable to attend live. Our current members are located all over the world and are able to access the replays at a time that suits them.

Can I join for a month then upgrade my membership to annual later?

Yes you can! Just send us an email [email protected] and our team will help you with the next steps.

How much support is included?

This isn’t a 1-on-1 coaching program, so there isn’t any 1-on-1 consult sessions etc. We have monthly Q&A livestreams where we stay on to answer questions. However, we also love hanging out and providing support in the private group (and so do our members, who also give great suggestions and always have lots of awesome insights to share).  

Can I access the materials at my own pace or is there a time limit as to when I can access them?

Yes you can access the content in your own time. Pick and choose the topics that you are most interested in, or is most relevant to your child's current development stage, and consume the videos at your own pace.

Can my partner participate as well?

Absolutely! Our dream is for your household to be filled with Authentic Learning, and the best way to do that is to have both parents fully embrace it and implement the strategies we teach. There will only be 1 account created in the learning portal (Kajabi), but both parents can request for access into our private Facebook and Instagram communities.

Can I wait and join next month?

Nope! Unfortunately once doors close, you will have to wait months down the track to join. We don’t open up TALE very often, as this enables us to focus our attention on the members in our community. We plan on having one more open enrolment sometime in the 2nd half of 2022, but it isn’t scheduled yet.

Can I cancel my membership at any time?

Yes you can. Just send us an email [email protected] and our team will help you with the next steps.

Invest in YOUR Children's future!

Invest in YOUR wellbeing, confidence & peace of mind as a parent!

Join me inside of The Authentic Learning Experience and let me show you how to confidently raise creative, resilient and self-driven learners through play!